Quality score of content for a user associated with multiple devices
US8892685B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 10, 2012 |
| Grant date | Nov 18, 2014 |
| Priority date | — |
| Expiry date | Jan 29, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2209/42
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content. The method comprises: anonymously linking plural identifiers, each associated with a user and specific requesting source, including linking at least two different identifiers associated with two different requesting sources used to access content, and linking the identifiers using an identifier not including any personally identifiable information; storing impression, click and interaction data for the user in association with respective identifiers; receiving a request for content from a user using a specific requesting source, the request including a first identifier associated with the specific requesting source; identifying plural candidate content items responsive to the request; determining a quality score for each candidate content item using stored impression, click and interaction data for the first and linked identifiers; selecting a content item based on quality scores; and providing the selected content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.