Optimizing electronic display of advertising content
US8898072B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 20, 2007 |
| Grant date | Nov 25, 2014 |
| Priority date | — |
| Expiry date | Jan 8, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0236
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a selection process executing in an optimizing engine is invoked as users are presented with web pages that include ad content. The selection process provides an initial population of sets of characteristics that specify an initial generation of layouts of ads for the pages. The characteristics can include anything that affects an ads appearance on the display. For example, ad type, position within a web page, color, size, text font, animation, etc. can be specified. Statistics are obtained as to each ad or page layout's performance or impact on the user, such as revenue obtained from ads in the layout, how many user's click an ad, how long users view an ad, etc. Once a large enough sample of user impacts is obtained a second population of sets of characteristics is created to improve the overall performance of the initial population. In a preferred embodiment, genetic computational procedures are used to create each population and to create new characteristic sets and remove underperforming sets.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.