Organizing search results

US8898130B1 · kind B1 · utility

Assignee

• SUPERMEDIA LLC · US

Inventors

• Bradley T. Sims · Dallas, US
• Sivakumar Chinnasamy · Billerica, US
• Tsu-Jung Kung · Concord, US
• Chandrasekar Krishnan · Waltham, US
• Qi Gu · Loomis, US
• Yu Lo Cyrus Chang · Bedford, US
• Jian Huang · Chengdu, CN
• Yankang Jiang · Winchester, US

Key dates

• Filing date: Feb 14, 2008
• Grant date: Nov 25, 2014
• Expiry date: Nov 8, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/08
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

At least one listing is retrieved based on a search query, the query including at least one parameter associated with an element of a hierarchical index A determination of a normalized click-through rate for each of the at least one listings is made, the normalized click-through rate for a listing being based on a click-through rate for the listing that is adjusted according to one or more positions in which the listing has been displayed in each of a plurality of sets of search results. A determination is made of a position for the at least one listing in a set of search results based at least in part on an aggregation of the aggregate normalized click-through rates associated with at least one level of a hierarchical index.