Click-through rate adjustments
US8898131B1 · kind B1 · utility
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20Claims
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Key dates
| Filing date | Feb 14, 2008 |
| Grant date | Nov 25, 2014 |
| Priority date | — |
| Expiry date | Dec 22, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A set of preliminary search results is retrieved based on a search query, the set of search results including a plurality of pay-per-click listings. A normalized click-through rate is calculated for each pay-per-click listing in the set of preliminary search results, the normalized click-through rate being based on an actual click-through rate that is adjusted according to one or more positions in which the pay-per-click listing was previously provided in one or more sets of final search results. The plurality of pay-per-click listings is ordered based on the calculated normalized click-through rates.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.