Patent · US Active

System and method of providing interactive advertisements

US8898693B2 · kind B2 · utility

1Cited by

2References

46Claims

0Family size

Assignee

QUALCOMM Incorporated · US

Inventors

Jason B. Kenagy · Village of La Jolla, US
Per O. Nielsen · San Diego, US
Amy McGaraghan · Berkeley, US

Key dates

Filing date	Nov 10, 2009
Grant date	Nov 25, 2014
Priority date	—
Expiry date	Dec 1, 2030

Classification

Technology area (CPC H)Electricity
CPC primaryH04L65/70
WIPO fieldDigital communication
WIPO sectorElectrical engineering

Abstract

Apparatus and methods for providing content by presenting multimedia content on a mobile device; receiving, on the mobile device, indicia of at least one insertion point in the multimedia content; receiving, on the mobile device, at least one identifier associated with the at least one insertion point, the identifier identifying one or more executable content; and presenting the executable content to a user of the mobile device proximate to the at least one insertion point.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.