System and method for allocating advertisements
US8898696B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 18, 2012 |
| Grant date | Nov 25, 2014 |
| Priority date | — |
| Expiry date | Dec 18, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
According to one exemplary embodiment of an advertisement allocating system, an image object marking and response element receives a TV program signal and then marks at least one object appearing in the TV program during a current time slot; a user element tallies all the users interested in the object, and collects all the feedback information from all the users on the TV program; based on an allowable advertisement set for the current time slot, an advertisement auto-matching element computes the correlation between each specific object and each advertisement of the allowable advertisement set, computes a score for each advertisement of the allowable advertisement set, and extracts an advertisement candidate group for broadcasting.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.