System and method for assessing effectiveness of online advertising
US8898808B1 · kind B1 · utility
14Cited by
0References
18Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jan 10, 2014 |
| Grant date | Nov 25, 2014 |
| Priority date | — |
| Expiry date | Jan 10, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W12/68
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system for accurately estimating global impression volumes at tag and host levels, and for computing global page views and reach estimates, collects impression volumes for various tracking technologies and for several hosts from a panel of users. The collected panel data is normalized, e.g., to minimize spurious and/or non-human activity data. A scaling factor is computed using measured global impression volume of a reference tag and impression volume of the reference tag with respect to the panel. The required global estimates are obtained by scaling the normalized panel data using the computed scaling factor.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.