Systems and methods for managing brand loyalty

US8909542B2 · kind B2 · utility

Assignee

• Crowdtwist, Inc. · US

Inventors

• Michael Montero · Palo Alto, US
• Irving Fain · New York, US
• Joshua Bowen · Elizabeth City, US
• Joshua Laurito · New York, US

Key dates

• Filing date: May 11, 2012
• Grant date: Dec 9, 2014
• Expiry date: Apr 6, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0203
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for tracking brand interactions is provided. The system includes a memory and at least one processor coupled to the memory. The at least one processor is configured to receive information defining a plurality of brand interactions, receive a first indication of a first interaction defined within the plurality of brand interactions from a first source system, receive a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, and record an association between the brand, the first interaction, the second interaction and the brand enthusiast.