Optimization of social media engagement

US8909651B2 · kind B2 · utility

Assignee

• BRIGHTEDGE TECHNOLOGIES, INC. · US

Inventors

• Lemuel S. Park · Cerritos, US
• Jimmy Yu · Foster City, US
• Sammy Yu · San Mateo, US
• Emeka Ajoku · San Mateo, US
• Thomas J. Ziola · Healdsburg, US

Key dates

• Filing date: Mar 1, 2012
• Grant date: Dec 9, 2014
• Expiry date: Mar 1, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.