Tracking user behavior relative to a network page

US8914496B1 · kind B1 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Jared Richardson · Morrisville, US
• Siddharth Sriram · Seattle, US
• Logan Luyet Dillard · Seattle, US
• Eric Fox · Seattle, US

Key dates

• Filing date: Sep 12, 2011
• Grant date: Dec 16, 2014
• Expiry date: May 10, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Disclosed are various embodiments for tracking user behavior relative to a network page and identifying user interest in various content items of the network page according to the user behavior. A network page that includes multiple content items is rendered for display in a client. A user action is obtained relative to the network page. A user behavior report is sent to one or more servers. The user behavior report indicates the user action, a timestamp associated with the user action, and one or more of the content items that are associated with the user action.