Video ad delivery using configurable video ad policies
US8914824B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 7, 2009 |
| Grant date | Dec 16, 2014 |
| Priority date | — |
| Expiry date | May 22, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for video ad delivery using configurable dynamic video ad policies are provided. A system for delivering video ads to a video client may include an ad platform service. The ad platform service may have a media registration module configured to receive input data including a video ad policy and associated metadata and digital video content from a digital video content client. The ad platform service may further include a registration database configured to store input data received from the media registration module. The ad platform service may further include a manifest service and an associated manifest generation engine, wherein the manifest service may be configured to receive an ad manifest request from a video client. In response, the manifest generation engine may be configured to generate a manifest instance based on input data received at the manifest service, the manifest service being configured to send the manifest instance to the video client.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.