System and method for determining affinity profiles for research, marketing, and recommendation systems
US8918409B2 · kind B2 · utility
1Cited by
6References
14Claims
0Family size
Assignee
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Key dates
| Filing date | May 7, 2007 |
| Grant date | Dec 23, 2014 |
| Priority date | — |
| Expiry date | Jul 19, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
User affinity profiles are defined based upon analyzing the selection of users when they build personal expressions. A system is configured to display a plurality of user-selectable objects on each user system. Each user then selects and arranges the user-selectable objects to create a personal expression. The system analyzes the user selections across a number of personal expressions and defines the user affinity profiles based upon the analysis. The user affinity profiles can be useful for various purposes such recommending products, optimizing product packaging, and generating content that is meaningful to groups of users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.