Link tracking

US8918495B2 · kind B2 · utility

Assignee

• SAP SE · DE

Inventors

• Dirk Wagner · Schiffweiler, DE
• Jens Weidner · Leimen, DE

Key dates

• Filing date: Oct 6, 2005
• Grant date: Dec 23, 2014
• Expiry date: Jun 23, 2028

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L43/00
• WIPO field: Digital communication
• WIPO sector: Electrical engineering

Abstract

Link tracking includes generating an electronic communication with links providing for a destination URL and a target URL. Upon selection of the active link, a destination site is accessed, based on the destination URL. In the destination site, the tracking information associated with the incoming data access request is parsed off. This tracking information may then be stored in a database or business warehouse for monitoring the response from the electronic communication. Also, a target site is determined based on the tracking information. The destination site thereupon redirects the access request to the target site, providing for the access to the target site to be to directed back to the user and not through the destination site. Therefore, the user may access the target web site based on the electronic communication and this activity can be tracked through the destination site.