Tracking the virality of user actions
US8924496B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 30, 2013 |
| Grant date | Dec 30, 2014 |
| Priority date | — |
| Expiry date | Jul 30, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A technique for determining the impact of multiple users' actions is described. According to this technique, information specifying multiple users' actions is aggregated. This information includes linkages that indicate the initiators of the multiple users' actions. Then, the impacts of the multiple users' actions are determined based on the aggregated information. In particular, the impact of a given user's action includes a direct component performed by the given user and an indirect component performed by other users in a social graph in response to the given user's action, where the social graph includes relationships between the other users and the given user. For example, the multiple users' actions and the social graph may be associated with a website, and the determined impacts may allow traffic and/or revenue of the website to be increased.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.