Systems and methods for dynamic pay for performance advertisements
US8934614B2 · kind B2 · utility
17Cited by
87References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 27, 2008 |
| Grant date | Jan 13, 2015 |
| Priority date | — |
| Expiry date | Mar 13, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M7/003
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
Methods and apparatuses to dynamically determine the performance event of a listing based on the progress levels of responses received in response to a presentation of the listing. One embodiment includes: providing a listing on behalf of an entity for presentation to a user; identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and charging the entity a fee per the event identifying from the set of predetermined events.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.