Cursor path vector analysis for detecting click fraud

US8935175B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Barry E. Willner · Ossining, US
• Edith H. Stern · Yorktown Heights, US
• Patrick J. O'Sullivan · Dublin, IE
• Robert C. Weir · Westford, US
• Sean Callanan · Dublin, IE

Key dates

• Filing date: Jul 16, 2007
• Grant date: Jan 13, 2015
• Expiry date: May 27, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L63/126
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method for detecting click fraud where the movement of a cursor on a web page is tracked prior to an advertisement on the web page being clicked by a controller of the cursor. The tracking is performed by client code on a client device displaying the web page. A path taken by the movement of the cursor is mapped to at least one vector associated with the path by the client code. The at least one vector is useable to detect a click fraud.