Cursor path vector analysis for detecting click fraud
US8938395B2 · kind B2 · utility
6Cited by
2References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 16, 2007 |
| Grant date | Jan 20, 2015 |
| Priority date | — |
| Expiry date | May 29, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/126
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for detecting click fraud where data is received corresponding to a tracking of movement of a cursor on a web page. The movement of the cursor is associated with at least one vector. The at least one vector represents at least a portion of the cursor movement. A confidence level useable in the determination of click fraud is determined. The confidence level is responsive to analysis of the at least one vector representing at least a portion of the cursor movement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.