Social networking system data exchange
US8938503B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 11, 2014 |
| Grant date | Jan 20, 2015 |
| Priority date | — |
| Expiry date | Jul 11, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/60
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.