Method and system for placing inserts into a broadcast television signal
US8938751B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 10, 2007 |
| Grant date | Jan 20, 2015 |
| Priority date | — |
| Expiry date | Oct 1, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H20/74
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method includes a content repository storing insert material therein and a scheduling system assigning an insert material identification to the insert material and generating an insertion schedule having an insertion time corresponding to the insert material identification. The system also includes an automation server in communication with the scheduling system. The automation server receives the insertion schedule, retrieves the insertion material from the content repository, stores the content therein in response to the insertion time, receives a content signal with a trigger and inserts the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.