Method and apparatus for marketing greeting cards

US8943719B1 · kind B1 · utility

Assignee

• American Greetings Corporation · US

Inventors

• Julie Post-Smith · Eaton, US
• Steve Laserson · University Heights, US
• Anne Marie Thomas · Chelmsford, US
• Margey Lowery · Cleveland, US
• Sharon Schneider · Broadview Heights, US
• Carly Price · Evanston, US
• Valeria Cardoso · Chicago, US
• Christian Schmidt · Brooklyn, US
• Mark H. Jones · Genoa, US
• Paul Mougey · San Francisco, US
• Travis Lee · Chicago, US
• John Grimley · Kenosha, US
• Jay Highland · Columbus, US
• Katie Doran · Arlington, US
• Lori Mukoyama · Columbus, US

Key dates

• Filing date: Jan 17, 2007
• Grant date: Feb 3, 2015
• Expiry date: Nov 27, 2031

Classification

• Technology area (CPC A): Human Necessities
• CPC primary: A47F7/00
• WIPO field: Furniture, games
• WIPO sector: Other fields

Abstract

Greeting cards can be organized into multiple sender profiles. Greeting cards for each profile are displayed in one or more displays. The display can include one or more tiered display panels. Each tiered display panel can include multiple rows of pockets for displaying greeting cards in a full-facing or partial facing manner and captions at one or more of the pockets to display the internal content of the greeting cards. The display also can include a display panel identifying the sender profile associated with the apparatus. Each sender profile can be assigned a unique color which is applied to the display panel associated with the respective sender profile.