System and method for targeting advertisements
US8949890B2 · kind B2 · utility
23Cited by
1References
6Claims
0Family size
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Key dates
| Filing date | Apr 6, 2012 |
| Grant date | Feb 3, 2015 |
| Priority date | — |
| Expiry date | Apr 6, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44204
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems for performing targeted advertising are described. In particular, ads are targeted to users based on TV viewing behaviors. This is achieved by linking TV viewing behaviors to anonymous digital identifiers, such as online browser keys or cookies.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.