Patent · US Active

Method and system for tracking RFID tags for use in advertising and marketing

US8952791B2 · kind B2 · utility

1Cited by

0References

14Claims

0Family size

Inventors

Lincoln Berry, III · Dayton, US
Justin Lamar Johnson · Trotwood, US
Giacomo Caruso · Mendota, US
Amanda Farkas · Rixeyville, US
Jared Szechy · Fairborn, US
Matthew S. Fisher · Austin, US
Phillip Doepker · Dayton, US
Ralph Barrera · Casstown, US
Tom Whitney · Manitou, US

Key dates

Filing date	Feb 28, 2012
Grant date	Feb 10, 2015
Priority date	—
Expiry date	Mar 7, 2032

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/812
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

The current invention is a method and system for tracking an RFID tag within a defined 3D space and can be used to identify objects within a live performance and create hotspots with respect to the objects, which allows viewers the ability to select objects that are associated with one of the hotspots, and transmits their interest in the selected object to one or more users. Preferably, the system operates such that hotspots can be created for previously created video, newly created video media, as well as live broadcasts.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.