Method and apparatus for identifying virtual content candidates to ensure delivery of virtual content
US8954523B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 31, 2011 |
| Grant date | Feb 10, 2015 |
| Priority date | — |
| Expiry date | Jul 30, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device, every application within each mobile device and/or every user. Such functionality is referred to herein as a “guaranteed reach”. Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device via a network. The server identifies virtual content candidates from the memory by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.