Method and system for providing targeted content to a surfer
US8954539B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 31, 2012 |
| Grant date | Feb 10, 2015 |
| Priority date | — |
| Expiry date | Jul 31, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Providing targeted content to a surfer by determining which content object of a group of content objects, will be best suited for presentation in association with a link on a requested web page. Content objects may include the text, topic, font, color or other attribute of an external or internal advertisement, as well as the specific design of the object, an image, the design of the page in which the object is presented, etc. Selection of a content object can be based on predictive information that is associated with the request (i.e. day and time of receipt, IP address of request, etc.) or historical information about the surfer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.