System and method for the measurement of retail display effectiveness
US8965042B2 · kind B2 · utility
11Cited by
4References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 20, 2007 |
| Grant date | Feb 24, 2015 |
| Priority date | — |
| Expiry date | Mar 6, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldControl
- WIPO sectorInstruments
Abstract
The present invention relates to the measurement of human activities through video, particularly in retail environments. A method for measuring retail display effectiveness in accordance with an embodiment of the present invention includes: detecting a moving object in a field of view of an imaging device, the imaging device obtaining image data of a product display; tracking the object in the field of view of the imaging device to obtain a track; and obtaining statistics for the track with regard to the product display.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.