Adaptive learning methods for selecting web page components for inclusion in web pages
US8965998B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 19, 2003 |
| Grant date | Feb 24, 2015 |
| Priority date | — |
| Expiry date | Aug 5, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0633
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A subset of a set of components is selected for inclusion on a dynamically-generated web page within a particular user context. Each component may, for example, contain content generated by a respective code module or service. The subset of components is selected based on scores associated with the components in the set. The score of a component is preferably determined based on measurements of desired user activity resulting from exposures of the components to users in the particular context, and reflects a likelihood that other users within the same context will perform a desired action. The disclosed methods may also be used to select items, such as products, to suggest to users within specific contexts.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.