Systems and methods of live experimentation on content provided by a web site
US8966446B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2010 |
| Grant date | Feb 24, 2015 |
| Priority date | — |
| Expiry date | Feb 23, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F9/45529
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques for experimentation on live content in a production environment are disclosed. In one embodiment, a method for live experimentation comprises receiving a first request from a client computing device for an instance of content, sending a second request for an instance of content to a content provider, receiving the instance of content from the content provider in response to the second request, associating a test script with the received instance of content, and sending the instance of content with the associated test script to the client computing device. The client computing device is configured to execute the test script on the instance of content without modifying content executed by the content provider.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.