Advertisement insertion into media content for streaming
US8966523B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 28, 2014 |
| Grant date | Feb 24, 2015 |
| Priority date | — |
| Expiry date | Mar 28, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8133
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives a first indication of a start time of where an advertisement is to be inserted into media content and a second indication comprising at least one of an end time of the advertisement or a duration of the advertisement. The advertisement insertion tool inspects a first original slice of the media content that contains the media content at the start time to locate a first preceding key frame at or prior to the start time and a last frame before the start time. The advertisement insertion tool creates a first new slice comprising the media content of the first original slice up to the start time. The first new slice comprises the first preceding key frame, the last frame and any intervening delta frames between the first preceding key frame and the last frame. The advertisement insertion tool inspects a second original slice of the media content that contains the media content at the end time to locate a second preceding key frame at or prior to the end time, a last frame corresponding to the media content at the end time, and a first frame…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.