System and method of marketing using an intelligent coupon for passive data capture in an applied layered image assembly
US8972277B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 18, 2010 |
| Grant date | Mar 3, 2015 |
| Priority date | — |
| Expiry date | Apr 21, 2032 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10T29/49826
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method of manufacturing a layered image assembly and a marketing method are provided including a passive consumer behavior tracking method without requiring an “opt-in” process. The layered image assembly includes a base layer and a top layer with an inner area formed between. An opening is provided within a perimeter of the base layer to provide access to the inner layer. The inner layer is provided with a media that may comprise coupons, offers, advertisements, collapsible springs, animated collapsible springs having an image, etc. The media may include one or more symbols for conveying information. The layered image assembly may be attached to an item, such as a substrate, envelope, package, magazine, etc. The customer information relating to the item may be associated, or merged, with the information from the one or more symbols from the media. This merging of information may be used to track customer purchases, customer information, and the like.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.