Ranking based on social activity data
US8972399B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 22, 2012 |
| Grant date | Mar 3, 2015 |
| Priority date | — |
| Expiry date | Jun 29, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9538
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Various technologies described herein pertain to using social activity data to personalize ranking of results returned by a computing operation for a user. For each of the results returned by the computing operation, a respective first affinity of the user to a corresponding result and a respective second affinity of the user to the corresponding result can be calculated and used for ranking the results. The respective first affinity of the user to the corresponding result can be calculated based on correlations between social activity data of the user and social activity data of a first group of historical users that clicked the corresponding result. Moreover, the respective second affinity of the user to the corresponding result can be calculated based on correlations between the social activity data of the user and social activity data of a second group of historical users that skipped the corresponding results.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.