Detecting content and user response to content

US8972565B1 · kind B1 · utility

Assignee

• Comscore, Inc. · US

Inventors

• Michael A. Brown · Boone, US
• Xinyu Huang · San Jose, US
• Glen Grant · Springfield, US

Key dates

• Filing date: Sep 23, 2011
• Grant date: Mar 3, 2015
• Expiry date: Sep 23, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A first set of data including a first tracking identifier for a first webpage component and a destination address for the first webpage component is accessed. A second set of data that includes an address for retrieving a second webpage component, is accessed. The address includes a second tracking identifier. Whether the second tracking identifier is the same as the first tracking identifier is determined. The second webpage component is associated with the destination address when the second tracking identifier is the same as the first tracking identifier.