Media exposure and verification utilizing inductive coupling

US8977194B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Anand Jain · Ellicott City, US
• John Stavropoulos · Edison, US
• Alan Neuhauser · Silver Spring, US
• Vladimir Kuznetsov · Ellicott City, US
• Jack Crystal · Owings Mills, US
• Wendell Lynch · East Lansing, US

Key dates

• Filing date: Dec 16, 2011
• Grant date: Mar 10, 2015
• Expiry date: Jan 20, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04B5/79
• WIPO field: Telecommunications
• WIPO sector: Electrical engineering

Abstract

A computer-implemented system and method for establishing media data exposure, where a media device, such as a computer, radio, television and the like, receive media data and produces research data from it. The research data may be based on computer-based or computer network-based characteristics, ancillary codes or audio signatures. As the research data is being produced, an inductive coupling is sought for nearby portable computer devices. Once a portable computing device inductively couples to the media device, information is transferred, allowing a system to determine and/or verify that specific users were exposed to particular media data.