Structured match in a directory sponsored search system
US8977605B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 28, 2006 |
| Grant date | Mar 10, 2015 |
| Priority date | — |
| Expiry date | Oct 8, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/3334
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method for processing structured search queries received at an internet search includes receiving at the internet search site a structured search query containing a user's search intent and other pertinent information about the user and the site. The structured search query is constructed as a conforming structured search string. The method further includes parsing the structured search query based on a grammar published for affiliates or partners to construct the structured search query. Still further, the method includes extracting individual breadcrumbs from the structured search query that were used to build the structured search query. This includes decoding the position and meaning of each respective breadcrumb in the structured search query. The method further includes forming match tokens from the identified individual breadcrumbs and combinations of breadcrumbs. Still further the method includes matching listings stored in a search listing database with the formed match token strings, forming a search result list, and ranking elements of the search result list according to strength of match tokens to the original user search intent.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.