Casino patron tracking and information use
US8979646B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 30, 2006 |
| Grant date | Mar 17, 2015 |
| Priority date | — |
| Expiry date | Dec 11, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG07F17/3255
- WIPO fieldControl
- WIPO sectorInstruments
Abstract
Methods and devices are described that allow a casino to dynamically service patrons. The dynamic systems and methods collect data related to the behavior of multiple people in a gaming establishment, and collect data for entertainment resources in the gaming establishment, such as gaming devices and services. The data may be flexibly used. In one embodiment, a person is at least partially identified in the casino. The gaming establishment uses a model that selects tailor offerings for a person, such as advertisements for services that the person may enjoy or games on gaming machines that the person may enjoy. The model selects a tailored offering for the person based on the at least partial identification and the data previously obtained for multiple people and entertainment resources. The identification, selection and offering may be performed in real time. In another embodiment, the gaming establishment uses the data to reconfigure its entertainment resources to better deploy its resources relative to the behavior of people in that specific gaming establishment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.