Location-intention context for content delivery
US8983978B2 · kind B2 · utility
15Cited by
63References
21Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 31, 2010 |
| Grant date | Mar 17, 2015 |
| Priority date | — |
| Expiry date | Dec 17, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/24575
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Invitational content targeted to a particular behavior can be served to the user when the user is likely to reproduce a desired behavior. The user is classified into one or more spatial-temporal segments based on an analysis of the user's characteristics and the user's past behavior. When a request is made for an item of invitational content, a spatial-temporal segment is selected based on a substantial likelihood that the current context will lead to a repeat of the representative past behavior. An item of invitational content associated with the selected segment is then served to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.