Targeted content delivery mechanism based on network application data
US8984047B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 26, 2010 |
| Grant date | Mar 17, 2015 |
| Priority date | — |
| Expiry date | Apr 1, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.