Estimating demographic compositions of television audiences
US8984547B2 · kind B2 · utility
116Cited by
5References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 11, 2011 |
| Grant date | Mar 17, 2015 |
| Priority date | — |
| Expiry date | Nov 12, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/25883
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic segments to which members of the households belong.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.