Forecasting and booking of inventory atoms in content delivery systems
US8996402B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 2, 2010 |
| Grant date | Mar 31, 2015 |
| Priority date | — |
| Expiry date | Dec 25, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0249
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request, where the each of the proposed campaigns corresponds to a scenario of atom availability. Such scenarios can account for possible or anticipated changes in the number and cost of atoms or any other changes of interest to the advertiser. The availability for the atoms in the campaign request can be projected using the past history and the known future unavailability of the atoms and is further modified to account for the variation in atom availability associated with each scenario. Thereafter, the booking engine can present the results for each scenario to the advertiser and allow him to select a campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.