Patent · US Active

Method and apparatus for permitting user interruption of an advertisement and the substitution of alternate advertisement version

US8997150B2 · kind B2 · utility

9Cited by

8References

39Claims

0Family size

Assignee

HULU, LLC · US

Inventors

Jason A. Kilar · Santa Monica, US
Jessica P. Ivy · Santa Monica, US
Wing Chit Mak · Los Angeles, US
Richard W. Tom · Los Angeles, US
Robert Masao Wong · Santa Monica, US
Bryon Edward Schafer · Los Angeles, US
Hua Zheng · Boise, US
Jean-Paul Colaco · Manhattan Beach, US
Brian Soebekti · Toronto, CA

Key dates

Filing date	Sep 27, 2011
Grant date	Mar 31, 2015
Priority date	—
Expiry date	Oct 31, 2031

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/812
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.