System and method for targeting information based on message content

US9002725B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Alexander Paul Carobus · Mountain View, US
• Niniane Wang · Mountain View, US
• Jared Jacobs · Palo Alto, US
• Keith J. Coleman · Palo Alto, US
• Uma Mahadevan · Sunnyvale, US

Key dates

• Filing date: Aug 29, 2005
• Grant date: Apr 7, 2015
• Expiry date: Mar 4, 2028

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method of serving an electronic document in response to a client request includes identifying an electronic document requested by a client. At least one information entity matching at least one predetermined information entity type is extracted from the electronic document. One or more links are then generated for each extracted information entity and are served to the requesting client in connection with other information corresponding to the at least one information entity and the electronic document. In some embodiments the electronic document is an email message, SMS message, transcribed voice message, or a combination of such messages. In some embodiments the extracted information entity is a physical address, an email address, a phone number, an object identification number, a product name, a company name, a stock symbol, a movie title, a book title, a calendar entry, an individual's name, a city name, a URL, or event information.