Knowledge-assisted approach to dynamically create data sources for variable-data marketing campaigns
US9002896B2 · kind B2 · utility
5Cited by
1References
20Claims
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Key dates
| Filing date | Aug 23, 2011 |
| Grant date | Apr 7, 2015 |
| Priority date | — |
| Expiry date | Oct 24, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method and system for creating data sources for a variable data publishing (VDP) marketing campaign pattern. The method and system can be utilized to generate a data source from external sources, such as Encyclopedic knowledge-bases, when desired data is not locally available. A user can specify a conceptual identity, and the method and system automatically map the conceptual identity to an appropriate database, generate semantic queries, and query the database to develop the data source for use in the campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.