Advertisement management for live internet multimedia content
US9009066B2 · kind B2 · utility
47Cited by
13References
31Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 12, 2009 |
| Grant date | Apr 14, 2015 |
| Priority date | — |
| Expiry date | May 4, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Managing advertisements for multimedia content delivered over the Internet for a live event. In one embodiment, the method receives the multimedia content over a network connection for playback on a media player, and receives a first advertisement marker that indicates a first start time and a first scheduled duration of a first advertisement break. The method adjust the first scheduled duration to a first adjusted portion, and selects one or more advertisements for playback on the media player to fill the first adjusted duration of the first advertisement break, instead of the first scheduled duration.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.