Use of off-page content to enhance captions with additional relevant information
US9009143B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 3, 2011 |
| Grant date | Apr 14, 2015 |
| Priority date | — |
| Expiry date | Oct 3, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Architecture that uses content from off-page data sources such as feeds (e.g., yellow pages, coupons, social networks, commerce, etc.) to present additional, relevant information in association with search results. The additional and relevant information is directly relevant to the implicit task the user is trying to accomplish. The architecture includes online and offline mechanisms that identify an entity represented on a web page and look-up information related to that entity in disparate data sources. Relevance heuristics are employed to determine which of the available entity data to show in the caption given the user query, the web page, and the underlying user task (other known information about the user such as geographic location).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.