Methods and apparatus to determine audience engagement indices associated with media presentations
US9009298B2 · kind B2 · utility
5Cited by
6References
26Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 10, 2010 |
| Grant date | Apr 14, 2015 |
| Priority date | — |
| Expiry date | Jul 3, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/33
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, and articles of manufacture to determine audience engagement indices associated with media presentations are disclosed. An example method involves determining an Internet engagement indice based on a quantity of messages posted on an Internet service and containing a keyword associated with a media presentation. The example method also involves determining a composite engagement indice based on the Internet engagement indice and a survey engagement indice based on a survey of panel members exposed to the media presentation.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.