Measurement and reporting of set top box inserted AD impressions
US9009753B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 24, 2009 |
| Grant date | Apr 14, 2015 |
| Priority date | — |
| Expiry date | Nov 3, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H20/106
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.