System and method of analyzing user engagement activity in social media campaigns
US9021025B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 28, 2014 |
| Grant date | Apr 28, 2015 |
| Priority date | — |
| Expiry date | Mar 28, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A server-based system is provided for analyzing and valuating social media campaign performance. The system collects online traffic data from member users of a social media channel, and tracks engagement activity with respect to a social media campaign operating on the channel according to parameters defined with respect to specific activities including: user interactions with media content of the campaign; user transactions as non-commercial data exchanges or commercial purchases conducted via the campaign; and user sharing of the campaign with other member users of the social media channel. The system establishes baseline performance thresholds and aggregates the tracked engagement activity with respect to the defined parameters. A graphical user interface is generated to display client feedback related to a comparison of the aggregated engagement activity with the established baseline performance thresholds for each of the defined parameters.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.