Real-time and retargeted advertising on multiple screens of a user watching television
US9026668B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 28, 2013 |
| Grant date | May 5, 2015 |
| Priority date | — |
| Expiry date | Jun 23, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F2221/2119
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method, apparatus, and system related to relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device are disclosed. In one embodiment, a system may comprise a networked device, a relevancy-matching server, and a client device. The networked device may be configured to generate a preliminary data and/or a primary data associated with a user and automatically announce a sandbox-reachable service of the networked device to a discovery module. The relevancy-matching server may be configured to match a targeted data with the primary data based on a relevancy factor associated with the user. The client device may be configured to automatically process an identification data of the networked device and/or the sandbox-reachable service of the networked device from the discovery module and to automatically associate with the networked device based on the identification data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.