Measuring content item effectiveness
US9031861B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 23, 2011 |
| Grant date | May 12, 2015 |
| Priority date | — |
| Expiry date | Sep 3, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0205
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer program products are provided for measuring effectiveness of content items included in a campaign. One example method includes providing a corpus of campaigns, where a campaign defines parameters for presentation that specify circumstances under which content items are presented to users in response to requests. The corpus is filtered by identifying one or more candidate campaigns, where each of the identified candidate campaigns is associated with a geographic region and includes one or more constraints that permit pausing distribution of content items without compromising campaign goals. For each candidate campaign, one or more experimental geographic locations included in the geographic region are determined that are substantially representative of the region. Presentation of at least one of the content items is paused for a time period, and content item effectiveness is measured by comparing resource conversions for experimental and control geographic locations.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.