Promoting participation of low-activity users in social networking system

US9032306B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• James Wang · San Francisco, US
• Naomi Gleit · Palo Alto, US
• Peter Henry Martinazzi · San Francisco, US
• Kiranjit Singh Sidhu · East Palo Alto, US
• Lex Arquette · San Jose, US
• Jeffrey C. Wieland · Mountain View, US
• Jennifer A. Burge · San Francisco, US
• Jun Liu · Beijing, CN
• Alexander Paul Schultz · San Francisco, US

Key dates

• Filing date: Sep 11, 2013
• Grant date: May 12, 2015
• Expiry date: Sep 11, 2033

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L12/1822
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Method or system for allowing a social networking system to retain users of a social networking system by identifying low-activity users who are likely to become inactive/dormant users and prompting users to initiate interactions with the low-activity users. The low-activity users are identified by monitoring activities and interactions of the users via the social networking system. If the pattern of activities and interactions satisfy one or more criteria, a computer device for providing the social networking system initiates an intervention scheme where users are induced to initiate interactions with the low-activity users. In response to the interactions, the low-activity users are likely to resume interactions via the social networking system.