System and method for broadcasting advertisements and rewarding the consumption of the advertisements
US9032448B2 · kind B2 · utility
0Cited by
9References
17Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Sep 14, 2012 |
| Grant date | May 12, 2015 |
| Priority date | — |
| Expiry date | Sep 14, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/91
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A broadcast system provides consumers with inducement to consume portions in which they may not have an active interest, such as commercials. To dissuade consumers from leaving the vicinity of the broadcast receiver or from switching to other broadcasts while a first broadcast airs such a portion, the first broadcast is augmented by a second content entity calculated to be of interest to the consumer. Interaction is required of the consumer in order for him to receive the second content entity, which necessitates his presence and attention.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.